R4-Three Primary Research

One of the primary research methods is through surveys. This would be to gain an idea of what people are mostly interested in and what type of horror films appeal to them. Questions such as what sort of settings they prefer and what specific elements are used in a horror movie that scares them the most.  From this sort of information we can work on our short film and add elements to it that people suggested or mentioned in the survey. It would be a contribution when we are planning and making the script because we can take their ideas and add these bits to our film. The technologies that would be used to do this is mobile phones, androids, computers, laptops etc., this is because people can access the survey through a simple link. I will be sending the link to people via emails or on social networking sites and then I will analyse the data and see which answers were the most common.

Another primary research that i will be carrying out is a vox pop. I will be using this to find out what people look for in trailers or posters and what type of advertising appeals to them more. For example people may be more interested in online advertising or bus stop advertisement. The technology that I will be using is a microphone to record people’s responses. Then I will listen through the responses and decide which answers are the most common. The question I ask will be “what do you look for in adverts that attract you to watch a certain film”. the research will, help me to find out what certain aspects of a horror film is the most liked and applies to the main stream audience. The technologies I will use to carry this out is a microphone which I will be borrowing from my teacher.

Lastly I will be doing some online research and I will try contacting a short films advisor via email or through the phone and try to get them to give me tips and advice so I can take it on board when my group and I are making our short film. the technologies i will be using is the phone or the computer to email. I also have access to my emails through my smart phone so I can use this method also. Using tips from people who work with short films would be a great way to have a better idea of what is expected and some key points that may be needed to be looked at.

From this i have learnt that i need a lot of my own primary research as well as secondary research as it will all benefit me and give me answers that I'm looking for.