Age: 15-16 year olds
Religions: All religion
Education: Secondary education, start college Students
Martial status: Single, or have a boyfriend or girlfriend
Income: Part time job or have support from parents
Favorite Artist: Eminem, Drake, Nicki Minaj, Rihanna like R’n’b music.
Where do they shop? JD sports, Top man and urban outfitters
How do they access films? Rent films, buy DVD’s or watch online
Like: going on adventures, watching films with friends, scaring and pulling off pranks, getting in trouble, enjoy getting attention, being loud and messy, having their way, take long time on fixing their hair, like rapping, enjoy eating out, doing sports, play games and playing instruments.
Dislike: being told what to do, being clean and tidy, meeting relatives, doing home work, hate socializing, house work chores and cooking prefer takeaways.
Psychographics: He wants attention at home whatever it does to make his parents angry he does it as he gets a thrill out of it. Being mischievous and pulling pranks at school and at home keeps him entertained. He acts like a kid and is very immature when he eats he burps and is very unclean. Staying in the same underwear is one of his specialties. Not following rules and rather breaking them is fun for him playing sports with his friends on the weekends is something that he really likes to do. He likes to have piercings and tattoos without his parents permission it’s a form of way to express himself. His hair is gold to him grooming himself from the top is one thing that must be done. Socializing with his family and relatives is not one of his priorities he would rather be out with his friends then at home. Baking is not cool so therefore, he won’t do it eating takeaways is far better and knowing he has his parents to pay for him. The whole idea of school is a no, no for him he likes to get into clubs with a fake ID which is cool because his friends do it his also smart he won’t always show it being silly is far better.
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